Motivated by a desire to enhance the customer experience, Joe Guenther set out to create his own company along with James Williams. With over 14 years of industry experience, Joe enjoys customer interactions and helping clients develop financial goals and habits. As an entrepreneur, Joe has long been able to empathize with a broad spectrum of individuals and business owners alike. While Joe’s professional career keeps him behind a desk he has never been afraid of getting dirty and getting some sweat on his brow. Born and raised in Oregon, Joe spent his summers growing up on the southern Oregon coast working on his families ranch. After high school Joe attended Oregon State University where he majored in business administration with an emphasis on finance. Joe enjoys spending time with his family and friends, exercising, remodeling houses and working around his farm in Hood River, Oregon.